Doctors & Staff
Meet the experienced and friendly doctors and staff who make Heartland Eye Care, P.C. the leading provider of vision care products and services.
Mark K. Helgeson, OD, FAAO
Dr. Helgeson, is a 1988 graduate from Pacific University College of Optometry in Forest Grove, OR. He was then accepted into residency training in Hospital-based Rehabilitative Optometry at the American Lake and Seattle Veteran’s Administration Medical Centers in Tacoma and Seattle, WA. He worked in the Seattle area prior to moving to North Dakota and opening Heartland Eye Care in 1990. Since that time Dr. Helgeson has been active in organized optometry in the state including serving as president of the North Dakota Optometric Association in 2000. He was honored as the North Dakota Young Optometrist of the Year in 1999. He and his wife, Dr. Dori Carlson, were honored as the Walsh County Entrepreneurs of the year in 2001. Dr. Helgeson is also a member of the American Optometric Association, American Public Health Association and a Fellow of the American Academy of Optometry. Some of his professional accomplishments have been to provide volunteer eye care to indigent people in Central and South America and to serve as a research consultant to the Seattle VA Medical Center Biomedical Research Foundation in studying the efficacy of a new diabetic medication in the prevention and treatment of diabetic retinopathy. Dr. Helgeson is a native of Jamestown, ND.
Dori M. Carlson, OD, FAAO
Dr. Carlson was the first woman to serve as President of the American Optometric Association. During her tenure as President in 2011 she visited every school/college of Optometry and lobbied extensively for children’s eye exams to be an essential benefit in health care reform. Optometric Management named her as one of the “Most Influential in Optometry” as well Primary Care News identified her as a “Pioneer in Optometry”. She was also the 2019 recipient of Women of Optometry’s Theia Award for Leadership.
Dr. Carlson was the first female president of the North Dakota Optometric Association and was honored as the North Dakota Young Optometrist of the Year as well as Optometrist of the Year. Dr. Carlson is a Fellow of the American Academy of Optometry, a Diplomate of the American Board of Optometry and a 1989 graduate of Pacific University College of Optometry. She, along with her husband, Dr. Mark Helgeson, founded Heartland Eye Care, a multi-location practice in North Dakota, 30+ years ago. Despite her busy schedule speaking and advocating for her profession she continues to see patients and strives to advance the care she provides.
In addition to her optometric leadership, Dr. Carlson is a 2020 graduate from the University of Jamestown with a Masters of Arts in Leadership. She is also a John Maxwell certified speaker and trainer. Recently, in 2021, she was trained on the use of Avion Consulting’s Five Coaching Conversations coaching model, a research-based model for maximizing people’s performance and potential.
Michelle K. Carter, OD
Dr. Carter is a native of Pisek, North Dakota. She earned her undergraduate degree at North
Dakota State University in Fargo. She graduated with honors in 1998 from Pacific University
College of Optometry in Forest Grove, Oregon. She completed internships in Columbia
Heights, Minnesota; Minot Air Force Base, Minot, North Dakota; and Pacific University
Optometric Clinics in Forest Grove and Portland, Oregon. Dr. Carter is a Diplomate of the
American Board of Optometry, and a member of the American Optometric Association, and the
North Dakota Optometric Association. She is an Emergency Medical Responder and the
Secretary/Treasurer for the Inkster Fire Department and Quick Response Unit. She and her
husband, Andrew, live in Inkster, North Dakota. They have 2 grown children, Alexa and Ashton,
and now have 3 busy grandsons; Xaiden, and “The Littles” – twins – Franklin and Clarence.
Jaime Hoenke, OD
Dr. Jaime Hoenke is a native of Minto, ND and completed her undergraduate degree at the University of North Dakota. In 2012, she graduated with honors from Pacific University College of Optometry in Forest Grove, Oregon. She completed internships at the Air Force Base in Minot, ND; Lebanon VA in Pennsylvania; Eye Care Associates in Fargo, ND; and Spivack Vision Center in Denver, CO. She was an active member of Amigos Eye Care at PUCO and led two mission trips to Honduras and the Philippines. She is a member of the American Optometric Association and the North Dakota Optometric Association. Dr. Hoenke and her husband, Dave, live in Grafton with their 3 children, Brayden, Harlow and Brynn.
The Doctors and Staff of Heartland Eye Care are fully committed to you and your family’s total eye health and vision wellness. We strive to educate our staff and challenge our knowledge and skills through literature research, continuing education and dialogue with other professionals. Our goal is to create a comfortable environment for our patients the minute they enter our office.
Park River Staff
(L to R)- Kari Larson, CPO; Veronica Byron, CPO; Shelley Kaste, CPO and Laurie Jensen, CPO
Front (L to R)- Stacy Boura, CPO; Marcia Seeba, CPO
Back (L to R)- Melanie Haagenson; Laura Klie, CPO; Jennifer Gemmill